Wednesday, March 21, 2012

How do we measure business success?

How do we measure personal success? I've discussed in this blog that so many leaders assume that employees measure their success by their paycheck, when in fact, people focus on this metric only when it's raise time or when they hear other people are earning more than they. What about businesses? Isn't profit the obvious metric for the success of a business?

Not according to our youngest graduates: "92% of millennials say in a survey that a company's success should be measured by more than profit." What metric are they using?

They are looking at the business' influence and impact on society and the environment. They have higher standards than those currently running those businesses. What behavior will they force on their employers and in what ways can we expect a better world as they develop in their careers?

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