People are committed to organizations that stand for the same ideals. We form team identities with teams that enhance our self-esteem by representing high ideals. And we decide the organization's and the team's ideals by the behavior of the leader -- not by the organization or the team's motto, mission statement, or advertising.
Leaders are people, too, though. And while they support their organization's or team's mission, etc., they, like all people, have unconscious goals and desires. These drive their behavior. And if the behavior doesn't match their stated ideals, it seems irrational to their employees.
As a leader, are you aware of your own internal -- perhaps hidden from yourself -- ambitions, drives, and need for self-aggrandizement?
How might your drives lead your behavior to be different from behavior that would be driven by the organization's stated ideals?
How can you align your personal needs and goals with the organization's?