Tuesday, October 5, 2010

"I'll just explain why it's necessary"

. . . the answer most people give when asked how they will persuade someone to make a critical change. And yet:

"Two years after receiving coronary bypass surgery to save their lives, 90% of patients are back to old behaviors." -- Dr. Edward Miller, Johns Hopkins University*

Can you imagine a more persuasive argument for changing behavior? "Change your behavior or die"; yet, it doesn't work!

Explaining is not persuading. What else can you do to persuade others to make needed changes?

* as quoted by David Maxfield in his program, Influencing for Change

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