. . . the answer most people give when asked how they will persuade someone to make a critical change. And yet:
"Two years after receiving coronary bypass surgery to save their lives, 90% of patients are back to old behaviors." -- Dr. Edward Miller, Johns Hopkins University*
Can you imagine a more persuasive argument for changing behavior? "Change your behavior or die"; yet, it doesn't work!
Explaining is not persuading. What else can you do to persuade others to make needed changes?
* as quoted by David Maxfield in his program, Influencing for Change